The Moto Marketing Podcast: Episode #22

The Moto Marketing Podcast: Episode #22

Polar’s Wayne Vartabedian talks with Luke to discuss how the fitness tech company has become one of the go-to fitness watch brands for MX pros. Using social media, Polar has been able to connect and reel in the right audiences with the right influencers.



Topics this episode:

  • A Bit of Backstory
  • Smart Watch Distinction
  • Bringing Moto Industry Fandom into Polar Watches
  • Social Media Reach and Mastery
  • Getting Acquainted with the Industry from a Business Standpoint, not Just a Fan’s
  • Podcast Power
  • Giveaways and Donations
  • Influencers and the Benefits
  • Going from Nothing to a Household Name
  • Pick Your Promoters Wisely


Go to if you want to talk about next steps during this crazy COVID-19 time with Luke. Set up a time within his calendar, and he’ll get in contact with you.

Send us your burning questions: [email protected] !

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