The Moto Marketing Podcast: Episode #81

The Moto Marketing Podcast: Episode #81

Luke is joined by Alex Ray to talk about everything other than his results on the track. ARay has built a strong personal brand over the past five years that has allowed him to be one of the best-known names in the sport. He recently launched his own clothing brand, SKETCHY. Alex tells us about what it’s been like over the past few years building his career on the track and his brand off the track.


  • Benefits, opportunities, and growth
  • Leading up to his brand, SKETCHY merch
  • PulpMX
  • Connections with major “icons” in the sport
  • Vlog (fan traffic, uptick)
  • Inspiration for SKETCHY
  • Future plans


Go to if you want to talk about next steps with Luke. Set up a time within his calendar, and he’ll get in contact with you. Send us your burning questions: [email protected] !

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