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The Business Of Moto

The Moto Marketing Podcast: Episode #44

Luke Nesler is joined by Gaerne’s Bob Rathkamp to talk about building one of the most iconic boot brands in the USA. THE ZONE Topics this episode: Building a Boot Brand A Look Back at Where He Started Business and Influencers Staying with Trends Athletes and...

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The Moto Marketing Podcast: Episode #43

The Moto Marketing Podcast: Episode #43

Luke Nesler is joined by Tanner Carew to talk about breaking out of professional football and into the dirt bike industry. Tanner is a long snapper who played for Oregon, had a long stint with Seattle in the NFL, and even played in the XFL in their wild 2019 season....

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The Moto Marketing Podcast: Episode #42

The Moto Marketing Podcast: Episode #42

Luke Nesler is joined by Fasst Company’s Jason Parsons to talk about high-end products and creating demand in the marketplace. THE ZONE Topics this episode: Growing Up Loving Racing High-End Item Talk Fasst Product Technology The Relevance of Word of Mouth Flexx...

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The Moto Marketing Podcast: Episode #41

The Moto Marketing Podcast: Episode #41

Luke Nesler is joined by PulpMX’s Steve Matthes to discuss how he built a podcast empire that the entire sport knows and loves. THE ZONE Topics this episode: Career with Mechanics Getting into Writing and Blogging Podcasts and His Love for Moto Freelancing...

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How To Sell Your Moto Product Online

How To Sell Your Moto Product Online

2020 has been a strange and wild ride thus far. For many, it’s been a wake-up call. So many brands in our sport have had success over the past several years, decades at times, doing what they’ve always done. No major change was needed so they just kept chugging along...

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The Moto Marketing Podcast: Episode #40

The Moto Marketing Podcast: Episode #40

Luke Nesler is joined by Vurb’s Wes Williams to talk about Wes’s career, as he’s become the number-one name in moto video production. He discusses the return of Vurb and what you can expect to see in the future. THE ZONE Topics this episode: The...

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