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The Business Of Moto

The Moto Marketing Podcast: Episode #39

Luke Nesler is accompanied by Fly Racing’s Jason “JT” Thomas to talk about his career on and off the track, growing his brand, and the new 2021 lineup for Fly Racing. THE ZONE Topics this episode: Athlete to Professional Growth of Brand Exciting New...

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The Moto Marketing Podcast: Episode #38

The Moto Marketing Podcast: Episode #38

Luke Nesler is joined by Scott Wallenberg as they discuss how advertising in the sport has changed over the years and how brands can stay relevant today. THE ZONE Topics this episode: Staying Relevant in the Industry The Constant Change in Advertising Social Media...

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The Moto Marketing Podcast: Episode #37

The Moto Marketing Podcast: Episode #37

Luke Nesler is joined by Jimmy Button to discuss working with the sport’s top riders, how the internet has changed the way deals are cut, and what’s important to the brands his athletes represent. THE ZONE Topics this episode: The Athletic Sponsorship...

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We Can Enjoy Summer Now, Pro Motocross Is Back

We Can Enjoy Summer Now, Pro Motocross Is Back

It’s been one hectic year in Motocross / Supercross to say the least. The team at MX Sports released the salvaged 2020 motocross schedule this week after a lot of hard work and dedication to making the season happen. It’s strange to look at the schedule and see no...

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The Moto Marketing Podcast: Episode #36

The Moto Marketing Podcast: Episode #36

Luke Nesler is joined by bicycle suspension guru Jordi Cortes to talk about Fox Bike’s hit internet video series DIALED. The series documenting Fox’s team has been a major hit, and Luke is joined by Jordi to talk about how it has helped grow the Fox brand....

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The Moto Marketing Podcast: Episode #35

The Moto Marketing Podcast: Episode #35

Luke Nesler is with FMX legend and Deft Family owner, Nate Adams, to talk Nate’s life after full-time competition and growing one of the most well-known glove brands in the history of moto. THE ZONE Topics this episode: Athlete and Entrepreneur The Dream and...

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The Moto Marketing Podcast: Episode #34

The Moto Marketing Podcast: Episode #34

Luke Nesler flies solo to talk about turning his childhood dream of working in motocross into a reality and building a seven-figure moto marketing business, Impakt Results. THE ZONE Topics this episode: Impakt Results Being a Fan to Having Fastest Growing Motosport...

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The Moto Marketing Podcast: Episode #33

The Moto Marketing Podcast: Episode #33

Luke Nesler is joined by Stacyc’s Mike Dettmers. The young brand has grown rapidly and their marketing has made them one of the popular companies among the riders of tomorrow. THE ZONE Topics this episode: A Brief History Product Experience Creating the Brand...

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