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The Business Of Moto

The Moto Marketing Podcast: Episode #47

The Moto Marketing Podcast: Episode #47

Luke Nesler is joined by Impakt Results CMO George Cicci and Sr. Social Media Strategist Lacie Geary as the three discuss Black Friday and Cyber Monday marketing tips for your moto business. A crucial point in the year, it is important to utilize your online reach for...

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The Moto Marketing Podcast: Episode #46

The Moto Marketing Podcast: Episode #46

Luke Nesler is joined by Evil Coffee founder Ross Dantonio to discuss the creation of a brand from scratch and how he’s paved his way for success with little to no initial connections in the industry. THE ZONE Topics this episode: Brief Personal History The...

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The Moto Marketing Podcast: Episode #45

The Moto Marketing Podcast: Episode #45

Luke Nesler is joined by ETS Fuels’ Beth Paretta to discuss educating the market on a product you can’t see. How do you grow a brand when someone can’t see your product? Beth joins Luke to discuss on this week’s episode of the Moto Marketing...

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The Moto Marketing Podcast: Episode #44

Luke Nesler is joined by Gaerne’s Bob Rathkamp to talk about building one of the most iconic boot brands in the USA. THE ZONE Topics this episode: Building a Boot Brand A Look Back at Where He Started Business and Influencers Staying with Trends Athletes and...

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The Moto Marketing Podcast: Episode #43

The Moto Marketing Podcast: Episode #43

Luke Nesler is joined by Tanner Carew to talk about breaking out of professional football and into the dirt bike industry. Tanner is a long snapper who played for Oregon, had a long stint with Seattle in the NFL, and even played in the XFL in their wild 2019 season....

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Maintaining Marketing Confidence In An Uncertain, COVID-19 World

Maintaining Marketing Confidence In An Uncertain, COVID-19 World

Maintaining Marketing Confidence In An Uncertain, COVID-19 World With the current state of the world, it’s reasonably worrisome to think that things look bleak. With entire communities, countries, states, and other denominations of population shutting down to contain...

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The Moto Marketing Podcast: Episode #42

The Moto Marketing Podcast: Episode #42

Luke Nesler is joined by Fasst Company’s Jason Parsons to talk about high-end products and creating demand in the marketplace. THE ZONE Topics this episode: Growing Up Loving Racing High-End Item Talk Fasst Product Technology The Relevance of Word of Mouth Flexx...

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The Moto Marketing Podcast: Episode #41

The Moto Marketing Podcast: Episode #41

Luke Nesler is joined by PulpMX’s Steve Matthes to discuss how he built a podcast empire that the entire sport knows and loves. THE ZONE Topics this episode: Career with Mechanics Getting into Writing and Blogging Podcasts and His Love for Moto Freelancing...

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