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The Business Of Moto

The Moto Marketing Podcast: Episode #98

The Moto Marketing Podcast: Episode #98

Luke Nesler is joined by Dave Casella of Troy Lee Designs, one of the most respected professionals in the dirt bike industry, to talk about his career journey and what his role entails today. THE ZONE Getting into design How Casella’s first apparel idea came...

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The Moto Marketing Podcast: Episode #97

The Moto Marketing Podcast: Episode #97

Luke Nesler is joined by the Vegan Cyclist to talk about some game-changing content creation strategies that brands in moto can use to grow their following and customer connection. THE ZONE Over the past year Production cost of content Current ads/pricing Sponsors...

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The Moto Marketing Podcast: Episode #96

The Moto Marketing Podcast: Episode #96

Luke Nesler is joined by Kyle Sasser. Kyle is part of Luke’s team at Impakt Results. Kyle and Luke chat about how industry brands can best use digital marketing for the holidays and in 2022. This is part 1 of a multi-part miniseries. THE ZONE Responsibilities...

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The Moto Marketing Podcast: Episode #95

The Moto Marketing Podcast: Episode #95

Luke Nesler is joined by Billy Grotto of Twisted Tea to talk about the fun brand and why and how they broke into the motocross market. First taste of motocross The team / branding Supercross vs motocross Great organization, feeling welcomed Sponsorships Marketing...

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The Moto Marketing Podcast: Episode #94

The Moto Marketing Podcast: Episode #94

Luke Nesler is joined by the creator of action-sports camp Camp Royal, Brandon Heidmann. Brandon shares the story of creating his unique program and camp and how it came to be. THE ZONE What is Camp Royal? Concept behind the camp Location Who attends camp Marketing /...

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The Moto Marketing Podcast: Episode #93

The Moto Marketing Podcast: Episode #93

Luke Nesler was joined again by Charles Castloo to take a deeper dive into his career and journey through the industry. Charles was a guest in the beginnings of COVID-19 when Luke had temporarily moved his studio to his home. Charles has an amazing story that...

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The Moto Marketing Podcast: Episode #92

The Moto Marketing Podcast: Episode #92

Luke Nesler is joined by supercross athlete and Moto Academy owner AJ Catanzaro to discuss generating a following and developing a business model that allows AJ to go racing at a high level while generating revenue on and off the track. THE ZONE AJ’s success...

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The Moto Marketing Podcast : Episode #91

The Moto Marketing Podcast : Episode #91

Luke Nesler is joined by Dave Drakes of The Collective Experience. Dave talks about his unique program that helps privateers and introduces aspiring industry professionals to the motocross workforce. THE ZONE Getting started How Harley Davidson job came about Desire...

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