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The Business Of Moto

The Moto Marketing Podcast: Episode #50

The Moto Marketing Podcast: Episode #50

Luke Nesler is joined by Tim Cotter of MX Sports to discuss how he got his start announcing and became one of the driving forces behind the MX Sports team, which runs Lucas Oil Pro Motocross, Loretta Lynn’s, GNCC, and more. THE ZONE Topics this episode: Tim...

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The Moto Marketing Podcast: Episode #49

The Moto Marketing Podcast: Episode #49

Luke Nesler is joined by Dr. Chris Leatt to discuss the creation and expansion of Leatt and their full line of protective products. Dr. Leatt tells the story of how the original Leatt neck brace came to be and why they’ve expanded to a head-to-toe brand, not...

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The Moto Marketing Podcast: Episode #48

The Moto Marketing Podcast: Episode #48

Jeff Cernic joins Luke Nesler to talk about his latest project, MXTire.com, and to walk down memory lane as they discuss Travis Pastrana, Cernic’s Suzuki, PA MX, and more. THE ZONE Topics this episode: MXTire.com Talk Reminiscing Travis Pastrana Cernic’s...

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The Moto Marketing Podcast: Episode #47

The Moto Marketing Podcast: Episode #47

Luke Nesler is joined by Impakt Results CMO George Cicci and Sr. Social Media Strategist Lacie Geary as the three discuss Black Friday and Cyber Monday marketing tips for your moto business. A crucial point in the year, it is important to utilize your online reach for...

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The Moto Marketing Podcast: Episode #46

The Moto Marketing Podcast: Episode #46

Luke Nesler is joined by Evil Coffee founder Ross Dantonio to discuss the creation of a brand from scratch and how he’s paved his way for success with little to no initial connections in the industry. THE ZONE Topics this episode: Brief Personal History The...

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The Moto Marketing Podcast: Episode #45

The Moto Marketing Podcast: Episode #45

Luke Nesler is joined by ETS Fuels’ Beth Paretta to discuss educating the market on a product you can’t see. How do you grow a brand when someone can’t see your product? Beth joins Luke to discuss on this week’s episode of the Moto Marketing...

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The Moto Marketing Podcast: Episode #44

Luke Nesler is joined by Gaerne’s Bob Rathkamp to talk about building one of the most iconic boot brands in the USA. THE ZONE Topics this episode: Building a Boot Brand A Look Back at Where He Started Business and Influencers Staying with Trends Athletes and...

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The Moto Marketing Podcast: Episode #43

The Moto Marketing Podcast: Episode #43

Luke Nesler is joined by Tanner Carew to talk about breaking out of professional football and into the dirt bike industry. Tanner is a long snapper who played for Oregon, had a long stint with Seattle in the NFL, and even played in the XFL in their wild 2019 season....

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