Luke Nesler is joined by Kibby Pollak of My Pitboard to talk about the invention of a product that was totally new to the motocross market and how he has worked to grow the awareness and understanding of his revolutionary tool. THE ZONE Explaining My Pitboard The...
Luke Nesler is joined by Hannah and Rob from Flow Formulas to talk about how they and their partners created the brand that’s taking endurance sports by storm and how they have leveraged athletes to be brand advocates. Where Flow Formulas originated from...
Luke Nesler is joined by the creator of iRide Supplements, Mitch Robinson, as they discuss how Mitch took an idea and turned it into a successful business for the sport he loves and partakes in. THE ZONE The start of dirt biking racing Years back Leading up to...
Luke Nesler is joined by Jason Thomas of Fly Racing to talk about all that goes into launching a new gear lineup. THE ZONE Day to day tasks Many different facets to the job Understanding the process Testing Fresh & unique line Growth in the youth segment Light...
Luke Nesler is joined by host of Dirt Buzz Podcast, and Buzz Media founder, Dale Spangler. Dale was a guest a couple of years ago while employed with another brand, and since then he took the leap to go out on his own and create something for himself. He has one of...
Luke Nesler is Fly Racing’s longtime do-it-all guy Max Steffens. Max has been part of the WPS and Fly brand for over a decade and has seen the company go from the new kid on the block to one of the most iconic protection and gear brands in the sport. There is...
Luke Nesler is joined by GT Bicycles Sr. Brand Manager Mike Marro, who discusses the crossover from moto to bicycle enthusiasts and how they touch both markets. THE ZONE Marro’s Background Opportunities, brand connections, etc. BMX VS mountain bikes,...
Luke Nesler and Jay Cavanaugh go through some power marketing tips that will help you promote your moto brand. THE ZONE Cavanaugh’s Digital Background Driving Buyers Emotions & Clients Branding Personal Stories = Interaction Values, Identity Price Anchoring...
Luke is joined by Alex Ray to talk about everything other than his results on the track. ARay has built a strong personal brand over the past five years that has allowed him to be one of the best-known names in the sport. He recently launched his own clothing brand,...
Luke is joined by Jesse Ansley, two-time XC3 champ riding for Trail Jesters team. Jesse made a commitment to himself at the beginning of the 2021 season to go all-in on not only his racing career but building his personal brand. Midway through the season, his YouTube...
No Comments