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The Moto Marketing Podcast: Episode #39

Luke Nesler is accompanied by Fly Racing’s Jason “JT” Thomas to talk about his career on and off the track, growing his brand, and the new 2021 lineup for Fly Racing. THE ZONE Topics this episode: Athlete to Professional Growth of Brand Exciting New...

The Moto Marketing Podcast: Episode #38

The Moto Marketing Podcast: Episode #38

Luke Nesler is joined by Scott Wallenberg as they discuss how advertising in the sport has changed over the years and how brands can stay relevant today. THE ZONE Topics this episode: Staying Relevant in the Industry The Constant Change in Advertising Social Media...

The Moto Marketing Podcast: Episode #37

The Moto Marketing Podcast: Episode #37

Luke Nesler is joined by Jimmy Button to discuss working with the sport’s top riders, how the internet has changed the way deals are cut, and what’s important to the brands his athletes represent. THE ZONE Topics this episode: The Athletic Sponsorship...

The Moto Marketing Podcast: Episode #35

The Moto Marketing Podcast: Episode #35

Luke Nesler is with FMX legend and Deft Family owner, Nate Adams, to talk Nate’s life after full-time competition and growing one of the most well-known glove brands in the history of moto. THE ZONE Topics this episode: Athlete and Entrepreneur The Dream and...

The Moto Marketing Podcast: Episode #34

The Moto Marketing Podcast: Episode #34

Luke Nesler flies solo to talk about turning his childhood dream of working in motocross into a reality and building a seven-figure moto marketing business, Impakt Results. THE ZONE Topics this episode: Impakt Results Being a Fan to Having Fastest Growing Motosport...

The Moto Marketing Podcast: Episode #33

The Moto Marketing Podcast: Episode #33

Luke Nesler is joined by Stacyc’s Mike Dettmers. The young brand has grown rapidly and their marketing has made them one of the popular companies among the riders of tomorrow. THE ZONE Topics this episode: A Brief History Product Experience Creating the Brand...

The Moto Marketing Podcast: Episode #32

The Moto Marketing Podcast: Episode #32

Luke Nesler is joined by MX Tech’s Jerry Slowik. They talk brand awareness and growth. They also chat about how they go from product development to driving awareness in the moto marketplace. THE ZONE Topics this episode: Behind Jerry’s Experience and MX...

The Moto Marketing Podcast: Episode #31

The Moto Marketing Podcast: Episode #31

Luke Nesler is joined by Andy White of FXR. FXR has become one of the hottest gear brands in moto in recent years. Getting their start in the snow scene, Andy explains how they made their transition into moto and stood out among the already prominent gear brands to...

The Moto Marketing Podcast: Episode #30

The Moto Marketing Podcast: Episode #30

Luke Nesler is joined by Charles Castloo, the sales and marketing manager of 100%. Luke and Charles chat about staying relevant during times of panic, and how the brand is focusing on growth. They also talk about giving back to the frontline workers during the...

The Moto Marketing Podcast: Episode #29

The Moto Marketing Podcast: Episode #29

Luke Nesler is joined by DeeO, Polar’s Wayne Vartabedian, and Race Tech’s Chris Riesenberg to dive into the topic of sponsorships. Knowing how to approach a brand and form a partnership is critical in today’s moto landscape. Luke, DeeO, Wayne, and...

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