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The Moto Marketing Podcast: Episode #33

The Moto Marketing Podcast: Episode #33

Luke Nesler is joined by Stacyc’s Mike Dettmers. The young brand has grown rapidly and their marketing has made them one of the popular companies among the riders of tomorrow. THE ZONE Topics this episode: A Brief History Product Experience Creating the Brand...

The Moto Marketing Podcast: Episode #32

The Moto Marketing Podcast: Episode #32

Luke Nesler is joined by MX Tech’s Jerry Slowik. They talk brand awareness and growth. They also chat about how they go from product development to driving awareness in the moto marketplace. THE ZONE Topics this episode: Behind Jerry’s Experience and MX...

The Moto Marketing Podcast: Episode #31

The Moto Marketing Podcast: Episode #31

Luke Nesler is joined by Andy White of FXR. FXR has become one of the hottest gear brands in moto in recent years. Getting their start in the snow scene, Andy explains how they made their transition into moto and stood out among the already prominent gear brands to...

The Moto Marketing Podcast: Episode #30

The Moto Marketing Podcast: Episode #30

Luke Nesler is joined by Charles Castloo, the sales and marketing manager of 100%. Luke and Charles chat about staying relevant during times of panic, and how the brand is focusing on growth. They also talk about giving back to the frontline workers during the...

The Moto Marketing Podcast: Episode #29

The Moto Marketing Podcast: Episode #29

Luke Nesler is joined by DeeO, Polar’s Wayne Vartabedian, and Race Tech’s Chris Riesenberg to dive into the topic of sponsorships. Knowing how to approach a brand and form a partnership is critical in today’s moto landscape. Luke, DeeO, Wayne, and...

The Moto Marketing Podcast: Episode #27

The Moto Marketing Podcast: Episode #27

Luke Nesler is with Panic Rev’s John Parkinson to talk about how he built his brand and how it continues to morph and adapt. THE ZONE Topics this episode: A Christian Ministry in Motocross Brand Identity and Meaning Customers are Partners Creating Conversation...

The Moto Marketing Podcast: Episode #28

The Moto Marketing Podcast: Episode #28

Luke Nesler is joined Athena/GET brand manager Dan Truman. The two talk supercross’ return, building a powerful network, and branding. THE ZONE Topics this episode: Building Your Network Be Honest to Others and Avoid Burning Bridges Utilizing Your Friendships...

The Moto Marketing Podcast: Episode #26

The Moto Marketing Podcast: Episode #26

Luke Nesler is joined by Chris Riesenberg of Race Tech Suspension and Engines. They take a dive into what Race Tech has contributed to in building their brand. Talking multi-channel marketing and relationships, they discuss the patience and testing it takes to get...

The Moto Marketing Podcast: Episode #25

The Moto Marketing Podcast: Episode #25

Stefy Bau of InIt Esports is with Luke Nesler this week on The Moto Marketing Podcast. Stefy is one of the greatest women’s motocross-ers ever. After retiring from pro-racing, she has continued to make her mark in esports. Stephy talks with Luke about her career...

The Moto Marketing Podcast: Episode #24

The Moto Marketing Podcast: Episode #24

Luke Nesler has on Sam Dantzler of Garage Composites. They talk about the state of the moto industry and how things will change moving forward from here on out. The duo also chat about embracing the change that the pandemic has offered in virtual consumer and business...

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