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The Moto Marketing Podcast: Episode #87

The Moto Marketing Podcast: Episode #87

Luke Nesler is joined by the creator of iRide Supplements, Mitch Robinson, as they discuss how Mitch took an idea and turned it into a successful business for the sport he loves and partakes in. THE ZONE The start of dirt biking racing Years back Leading up to...

The Moto Marketing Podcast: Episode #86

The Moto Marketing Podcast: Episode #86

Luke Nesler is joined by Jason Thomas of Fly Racing to talk about all that goes into launching a new gear lineup. THE ZONE Day to day tasks Many different facets to the job Understanding the process Testing Fresh & unique line Growth in the youth segment Light...

The Moto Marketing Podcast: Episode #85

The Moto Marketing Podcast: Episode #85

Luke Nesler is joined by host of Dirt Buzz Podcast, and Buzz Media founder, Dale Spangler. Dale was a guest a couple of years ago while employed with another brand, and since then he took the leap to go out on his own and create something for himself. He has one of...

The Moto Marketing Podcast: Episode #84

The Moto Marketing Podcast: Episode #84

Luke Nesler is Fly Racing’s longtime do-it-all guy Max Steffens. Max has been part of the WPS and Fly brand for over a decade and has seen the company go from the new kid on the block to one of the most iconic protection and gear brands in the sport. There is...

The Moto Marketing Podcast: Episode #83

The Moto Marketing Podcast: Episode #83

Luke Nesler is joined by GT Bicycles Sr. Brand Manager Mike Marro, who discusses the crossover from moto to bicycle enthusiasts and how they touch both markets.   THE ZONE Marro’s Background Opportunities, brand connections, etc. BMX VS mountain bikes,...

The Moto Marketing Podcast: Episode #82

The Moto Marketing Podcast: Episode #82

Luke Nesler and Jay Cavanaugh go through some power marketing tips that will help you promote your moto brand. THE ZONE Cavanaugh’s Digital Background Driving Buyers Emotions & Clients Branding Personal Stories = Interaction Values, Identity Price Anchoring...

The Moto Marketing Podcast: Episode #81

The Moto Marketing Podcast: Episode #81

Luke is joined by Alex Ray to talk about everything other than his results on the track. ARay has built a strong personal brand over the past five years that has allowed him to be one of the best-known names in the sport. He recently launched his own clothing brand,...

The Moto Marketing Podcast: Episode #80

The Moto Marketing Podcast: Episode #80

Luke is joined by Jesse Ansley, two-time XC3 champ riding for Trail Jesters team. Jesse made a commitment to himself at the beginning of the 2021 season to go all-in on not only his racing career but building his personal brand. Midway through the season, his YouTube...

The Moto Marketing Podcast: Episode #79

The Moto Marketing Podcast: Episode #79

Luke is joined by Chris Meyer from Maxxis, who talks about taking his career from the liquor industry to breaking into his passion for motorcycles. Now Chris works heavily on marketing the brand and helping Maxxis bring in new customers. THE ZONE Meyer’s...

The Moto Marketing Podcast: Episode #78

The Moto Marketing Podcast: Episode #78

Many of you will recognize David Nash’s voice as a regular caller on the PulpMX Show, but there is much more to “Nash” than being a moto fan. David and his wife, Amy, started the youth-development team Blu Cru East, which competes in the GNCC series....

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