Luke Nesler is joined by Web and Communications Director of Impakt Results Mike Hudgins to talk about some power web-marketing tips for your moto brand heading into 2022. THE ZONE Developing online strategies Website design, objectives, and tips Conversion rate...
What better way to celebrate episode 100 of the Moto Marketing Podcast than with Davey Coombs. Davey and Luke talk about the history of Racer X as well as the role that DC plays in promoting GNCC and motocross. THE ZONE Where Racer X started Career passions Print vs...
Luke Nesler is joined by “The King” Jeremy McGrath as he talks about his career after professional racing. Jeremy has never been known for sitting still. As he puts it, “The grass doesn’t grow under my feet.” Jeremy talks to Luke about...
Luke Nesler is joined by Dave Casella of Troy Lee Designs, one of the most respected professionals in the dirt bike industry, to talk about his career journey and what his role entails today. THE ZONE Getting into design How Casella’s first apparel idea came...
Luke Nesler is joined by the Vegan Cyclist to talk about some game-changing content creation strategies that brands in moto can use to grow their following and customer connection. THE ZONE Over the past year Production cost of content Current ads/pricing Sponsors...
Luke Nesler is joined by Kyle Sasser. Kyle is part of Luke’s team at Impakt Results. Kyle and Luke chat about how industry brands can best use digital marketing for the holidays and in 2022. This is part 1 of a multi-part miniseries. THE ZONE Responsibilities...
Luke Nesler is joined by Billy Grotto of Twisted Tea to talk about the fun brand and why and how they broke into the motocross market. First taste of motocross The team / branding Supercross vs motocross Great organization, feeling welcomed Sponsorships Marketing...
Luke Nesler is joined by the creator of action-sports camp Camp Royal, Brandon Heidmann. Brandon shares the story of creating his unique program and camp and how it came to be. THE ZONE What is Camp Royal? Concept behind the camp Location Who attends camp Marketing /...
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