Polar's Wayne Vartabedian talks with Luke to discuss how the fitness tech company has become one of the go-to fitness watch brands for MX pros. Using social media, Polar has been able to connect and reel in the right audiences...
Polar's Wayne Vartabedian talk...
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Andy Gregg, of Guts Racing, and Luke run through the creation of the brand, all the way to how they became top dog in seat technology. THE ZONE Topics this episode: Brief History of Guts Racing Networking within the Sport Reputation Creation ...
Andy Gregg, of Guts Racing, an...
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Dale Spangler of Tucker Powersports rolls in to talk with Luke about all things content marketing. Dale has been a key component to the growth of Tucker Powersports' online presence with creating engaging content. From social media, to video, to...
Dale Spangler of Tucker Powers...
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Bob Weber, founder of 6D Helmets, and Luke Nesler, Impakt Media CEO, discuss how Bob started 6D. They go on to talk about how 6D Helmets' growth, abilities, and how he markets them that allows them to stand out to...
Bob Weber, founder of 6D Helme...
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Kreft Moto's Dan Hallada and Luke Nesler strike up talk about how he found his way from Honda to Kreft and CushCore. Starting out as an engineer, Dan found himself in marketing and loving every minute. They also talk about...
Kreft Moto's Dan Hallada and L...
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Scott Sepkovic, of Arma, and Luke discuss how he had a hand in making Monster become such a massive brand at the X Games nearly a decade ago. Amongst other things, the duo talk about the up and coming Arma,...
Scott Sepkovic, of Arma, and L...
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This week's episode features Cobra's Sean Hilbert and host Luke Nesler talking about how on-track results helped grow Cobra Moto's brand. Also, they touch on digital platforms and considering their impact on the moto world and marketing new products. The Zone ...
This week's episode features C...
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In this episode, Brett "BJ" Smith joins hosts Luke Nesler and George Cicci to talk about the origin story of Brett's business, We Went Fast , and how he started it from the ground up. This is all about gaining a...
In this episode, Brett "BJ" Sm...
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