Luke Nesler is joined by ETS Fuels' Beth Paretta to discuss educating the market on a product you can't see. How do you grow a brand when someone can't see your product? Beth joins Luke to discuss on this week's...
Luke Nesler is joined by ETS F...
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Luke Nesler is joined by Vurb's Wes Williams to talk about Wes's career, as he's become the number-one name in moto video production. He discusses the return of Vurb and what you can expect to see in the future. THE ZONE Topics...
Luke Nesler is joined by Vurb'...
Read MoreLuke Nesler is accompanied by Fly Racing's Jason "JT" Thomas to talk about his career on and off the track, growing his brand, and the new 2021 lineup for Fly Racing. THE ZONE Topics this episode: Athlete to Professional Growth of Brand ...
Luke Nesler is accompanied by ...
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Luke Nesler is joined by Jimmy Button to discuss working with the sport's top riders, how the internet has changed the way deals are cut, and what's important to the brands his athletes represent. THE ZONE Topics this episode: The Athletic Sponsorship...
Luke Nesler is joined by Jimmy...
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Luke Nesler is with FMX legend and Deft Family owner, Nate Adams, to talk Nate's life after full-time competition and growing one of the most well-known glove brands in the history of moto. THE ZONE Topics this episode: Athlete and Entrepreneur The...
Luke Nesler is with FMX legend...
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Luke Nesler is joined by Stacyc's Mike Dettmers. The young brand has grown rapidly and their marketing has made them one of the popular companies among the riders of tomorrow. THE ZONE Topics this episode: A Brief History Product Experience Creating the...
Luke Nesler is joined by Stacy...
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Luke Nesler is joined by MX Tech's Jerry Slowik. They talk brand awareness and growth. They also chat about how they go from product development to driving awareness in the moto marketplace. THE ZONE Topics this episode: Behind Jerry's Experience and MX...
Luke Nesler is joined by MX Te...
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Luke Nesler is joined by Andy White of FXR. FXR has become one of the hottest gear brands in moto in recent years. Getting their start in the snow scene, Andy explains how they made their transition into moto and...
Luke Nesler is joined by Andy ...
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Luke Nesler is joined by Charles Castloo, the sales and marketing manager of 100%. Luke and Charles chat about staying relevant during times of panic, and how the brand is focusing on growth. They also talk about giving back to...
Luke Nesler is joined by Charl...
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Luke Nesler is joined Athena/GET brand manager Dan Truman. The two talk supercross' return, building a powerful network, and branding. THE ZONE Topics this episode: Building Your Network Be Honest to Others and Avoid Burning Bridges Utilizing Your Friendships and Network Learning...
Luke Nesler is joined Athena/G...
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