Luke Nesler is joined by Evil Coffee founder Ross Dantonio to discuss the creation of a brand from scratch and how he's paved his way for success with little to no initial connections in the industry. THE ZONE Topics this episode: Brief...
Luke Nesler is joined by Evil ...
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Luke Nesler is joined by ETS Fuels' Beth Paretta to discuss educating the market on a product you can't see. How do you grow a brand when someone can't see your product? Beth joins Luke to discuss on this week's...
Luke Nesler is joined by ETS F...
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Luke Nesler is joined by Fasst Company's Jason Parsons to talk about high-end products and creating demand in the marketplace. THE ZONE Topics this episode: Growing Up Loving Racing High-End Item Talk Fasst Product Technology The Relevance of Word of Mouth Flexx...
Luke Nesler is joined by Fasst...
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Luke Nesler is joined by PulpMX's Steve Matthes to discuss how he built a podcast empire that the entire sport knows and loves. THE ZONE Topics this episode: Career with Mechanics Getting into Writing and Blogging Podcasts and His Love for Moto ...
Luke Nesler is joined by PulpM...
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Luke Nesler is joined by Vurb's Wes Williams to talk about Wes's career, as he's become the number-one name in moto video production. He discusses the return of Vurb and what you can expect to see in the future. THE ZONE Topics...
Luke Nesler is joined by Vurb'...
Read MoreLuke Nesler is accompanied by Fly Racing's Jason "JT" Thomas to talk about his career on and off the track, growing his brand, and the new 2021 lineup for Fly Racing. THE ZONE Topics this episode: Athlete to Professional Growth of Brand ...
Luke Nesler is accompanied by ...
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Luke Nesler is joined by Scott Wallenberg as they discuss how advertising in the sport has changed over the years and how brands can stay relevant today. THE ZONE Topics this episode: Staying Relevant in the Industry The Constant Change in Advertising ...
Luke Nesler is joined by Scott...
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Luke Nesler is joined by Jimmy Button to discuss working with the sport's top riders, how the internet has changed the way deals are cut, and what's important to the brands his athletes represent. THE ZONE Topics this episode: The Athletic Sponsorship...
Luke Nesler is joined by Jimmy...
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Luke Nesler is with FMX legend and Deft Family owner, Nate Adams, to talk Nate's life after full-time competition and growing one of the most well-known glove brands in the history of moto. THE ZONE Topics this episode: Athlete and Entrepreneur The...
Luke Nesler is with FMX legend...
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Luke Nesler is joined by DeeO, Polar's Wayne Vartabedian, and Race Tech's Chris Riesenberg to dive into the topic of sponsorships. Knowing how to approach a brand and form a partnership is critical in today's moto landscape. Luke, DeeO, Wayne,...
Luke Nesler is joined by DeeO,...
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