The Moto Marketing Podcast: Episode #26

The Moto Marketing Podcast: Episode #26

Luke Nesler is joined by Chris Riesenberg of Race Tech Suspension and Engines. They take a dive into what Race Tech has contributed to in building their brand. Talking multi-channel marketing and relationships, they discuss the patience and testing it takes to get things right.


Topics this episode:

  • Web, Social, and Branding Responsibilities
  • Suspension and Engines
  • Expectations and Platforms
  • Finding the Right Events, People, and Places
  • Utilizing the Voice of Your Riders
  • Brand Awareness and Association
  • Old School “Word of Mouth”
  • Spending Money on What’s Really Worth It
  • Partnerships and Associations
  • Even Support
  • Your Weekend Warriors Matter as Much as Your Athletes
  • Patience is Major Key, Be Relaxed
  • YouTube Presence
  • Relationships and Business Success

Go to if you want to talk about next steps during this crazy COVID-19 time with Luke. Set up a time within his calendar, and he’ll get in contact with you.

Send us your burning questions: [email protected] !

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