The Moto Marketing Podcast: Episode #84

The Moto Marketing Podcast: Episode #84

Luke Nesler is Fly Racing’s longtime do-it-all guy Max Steffens. Max has been part of the WPS and Fly brand for over a decade and has seen the company go from the new kid on the block to one of the most iconic protection and gear brands in the sport. There is more to Max than meets the eye, as he shares his story of how he got started in the sport. Max and Luke also talk about the 2022 Fly gear lineup and his role in launching new product.


  • Steffen’s moto background
  • Prior working positions
  • The brand itself
  • What worked / didn’t over the years
  • “Fantasy” motocross
  • The right person is key for this sport
  • 2022 launch


Go to if you want to talk about next steps with Luke. Set up a time within his calendar, and he’ll get in contact with you. Send us your burning questions: [email protected] !

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